With a background shaped by law enforcement and high-pressure operational environments, Dan brings a results-first, standards-driven approach to coaching. His foundation was built in roles where performance mattered, excuses didn’t, and consistency under stress was non-negotiable. That experience directly informs how he trains and coaches today — with clarity, structure, and accountability at the core.

After transitioning into the fitness space, Dan spent over five years coaching clients one-on-one, working with individuals who needed more than motivation or generic programming. He saw firsthand how many people failed not from lack of effort, but from lack of structure, direction, and honest feedback. The fitness industry was full of noise — quick fixes, trends, and overpromising — and very little execution.

That gap is why The Driven was created. Dan founded The Driven to offer coaching rooted in systems, discipline, and real-world application, not hype. The goal was simple: help people build physiques and lifestyles that hold up under real pressure — demanding jobs, family responsibilities, stress, and imperfect conditions. Coaching under Dan is not about chasing extremes; it’s about doing the fundamentals exceptionally well, over time.

Dan’s coaching style is direct, intentional, and expectation-based. Clients know what’s required, why it matters, and how to execute. Progress is tracked, adjustments are made logically, and standards are upheld. The result is not just physical change, but stronger habits, mental resilience, and confidence built through consistency.

As the founder of The Driven, Dan continues to set the standard for how the team coaches — prioritizing long-term success, measurable results, and a no-nonsense approach that delivers when it counts.

With experience coaching and competing in the bodybuilding space since 2018, Lexi brings a long-term, people-first approach to fitness and physique development. Her foundation in health and training was built through trial and error while she competed during college, graduate school, and into her professional career—allowing her to understand firsthand how demanding seasons of life impact consistency, energy, and mindset.

Her coaching philosophy centers on meeting clients where they are. Rather than asking individuals to overhaul their entire lives, Lexi focuses on building sustainable systems, realistic strategies, and adaptable methods that fit into real schedules. Every client is supported with intention, care, and structure—designed not just to create physical change, but to build confidence, resilience, and long-term success both on and off the stage.

Former NPC Bikini competitor, now continuing to compete in the Fit Model division - Lexi has been in your shoes and has learned how to adapt and overcome. Her experiences herself as a competitor have shaped her methodology and centered her focus on client mentality and perseverance.

Lexi also is a dedicated posing coach known for her meticulous attention to detail and unwavering commitment to helping each athlete bring their absolute best to the stage. With a coaching style that blends technical precision and individualized care, Lexi goes beyond just teaching poses—she guides clients through every element that contributes to a winning stage presence.

Lexi currently works full time as an engineer in the mining & construction industry while managing her posing business and competitive endeavors. She has the understanding of what it is like to be a busy woman and having to make competing work with your life.

Hannah is a Behavior Change Specialist, athlete, and personal trainer who brings 15+ years of wellness expertise to The Driven team. With a foundation in psychology from DePauw University, Hannah creates transformative fitness experiences rooted in evidence-based practices and nervous system science.

Drawing from her experience, she specializes in trauma-informed coaching that helps clients build sustainable habits while learning to skillfully manage stress and regulate their nervous systems. Her work spans diverse populations—from middle schoolers learning emotional intelligence to first responders managing occupational stress and competitors preparing for the stage.

As a competitive NPC bikini bodybuilder, Hannah understands the dedication required to achieve ambitious physique goals. She combines this personal experience with her professional expertise in exercise science, nutrition, and behavior change to guide clients through their own transformations, whether they’re building their first fitness habit or sculpting a championship-worthy physique.

Hannah completed her first Certified Personal Training course (NSCA) in 2009, and went on for further training in group fitness instruction, nutrition, and yoga teacher training. She’s currently completing advanced training in Somatic Healing and Hormonal Health Coaching, continuing her commitment to integrating mind-body wellness approaches.

When she’s not coaching or competing, you’ll find Hannah hiking, biking, painting, creating, supporting her family's auction business, and developing educational content that makes complex wellness concepts accessible to everyone.